Researching the role of information and communication technology (ICT) in contemporary marketing practices
Citation:
Brady, M., Fellenz, M.R. and Brookes, R., Researching the role of information and communication technology (ICT) in contemporary marketing practices, Journal of Business & Industrial Marketing, 23, 2, 2008, 108 - 114Download Item:
CMPIT Final Version 09 Oct FC.pdf (Marketing and Information Technology) 190.4Kb
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http://people.tcd.ie/bradymahttp://people.tcd.ie/mfellenz
Description:
PUBLISHEDDOI 10.1108/08858620810850227
Author: Fellenz, Martin; Brady, Mairead
Type of material:
Journal ArticleSeries/Report no:
Journal of Business & Industrial Marketing23
2
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