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Please use this identifier to cite or link to this item: http://hdl.handle.net/2262/2018

Title: Researching the role of information and communication technology (ICT) in contemporary marketing practices
Author: BRADY, MAIREAD
FELLENZ, MARTIN
Author's Homepage: http://people.tcd.ie/bradyma
Keywords: Business Studies
Issue Date: 2008
Citation: Brady, M., Fellenz, M.R. and Brookes, R., Researching the role of information and communication technology (ICT) in contemporary marketing practices, Journal of Business & Industrial Marketing, 23, 2, 2008, 108, 114
Series/Report no.: 23
2
Journal of Business & Industrial Marketing
Description: PUBLISHED
DOI 10.1108/08858620810850227
URI: http://hdl.handle.net/2262/2018
Other Identifiers: 40268
Appears in Collections:Business Studies (Scholarly Publications)

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