Browsing by Author "Kaartemo, Valtteri"
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The Elements of a Successful Crowdfunding Campaign: A Systematic Literature Review of Crowdfunding Performance
Kaartemo, Valtteri (Senate Hall, Dublin, 2017)Crowdfunding campaigns are widely designed based on intuition rather than strategy. This systematic review gathers scattered knowledge on the elements that influence crowdfunding performance. The review provides guidance ...