Browsing by Author "BRADY, MAIREAD"
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How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?
BRADY, MAIREAD (2014) -
Reconsidering Financial Flows in Supply Chain Management
BRADY, MAIREAD; FELLENZ, MARTIN; BRADY, MAIREAD; FELLENZ, MARTIN (IBIMA, 2007) -
Serious Games in Marketing Education: Developing Higher Order Cognitive Skills through collaboration in a Simulation Game,
Devitt, Ann; BRADY, MAIREAD (2015)This study set out to explore the use of an online resource to simulate real-world marketing principles, designed as a serious game, for students studying an undergraduate introductory marketing module. The simulation game ... -
Too much data, too little information: the challenges of RFID implementation
BRADY, MAIREAD; FELLENZ, MARTIN (British Academy of Management, 2007)This paper reports on findings from an exploratory study on the readiness of retailers for Radio Frequency Identification Devices (RFID), an innovative data-capture technology with the potential to substantially impact on ...