Research into management attitutes and behaviour
Item Type:Journal article
Citation:Dillon-Malone, P. J. 'Research into management attitutes and behaviour'. - Dublin: Journal of the Statistical and Social Inquiry Society of Ireland,Vol. XXII, Part I, 1968/1969, pp78-112
jssisiVolXXIIPartI_78112.pdf (PDF) 1.545Mb
The study which I am about to describe is concerned with marketing. The object of the project has been to investigate strategies for growth and survival in the radically altered conditions in which much of Irish industry will shortly be operating, and my use of the word marketing to describe total business strategy in such conditions may not win automatic and unanimous approval.
Description:Read before the Society, 7 March 1969
Author: Dillon-Malone, P. J.
Publisher:Statistical and Social Inquiry Society of Ireland
Type of material:Journal article
Series/Report no:Journal of the Statistical and Social Inquiry Society of Ireland
Vol. XXII, Part I, 1968/1969
Availability:Full text available
Keywords:Management attitudes, Management practice, Relationship of the firm to its environment, Principal components analysis, Factor analysis