Information to Go: Fluency Enhances the Usability of Primed Information
PEER_stage2_10.1016%2Fj.jesp.2009.10.001.pdf (PDF) 863.1Kb
Abstract We propose that over and above signaling a positive state of affairs, a fluency experience may be interpreted as a cue to the usability of the information at stake. Three experiments demonstrate this effect in a classic social psychological priming paradigm. Specifically, we show that when primed traits are processed fluently, they have effects independent of whether or not these traits are descriptively applicable to a subsequent target description. In Experiment 1, fluency was manipulated by rhyming. In Experiment 2 letter size of the primes was manipulated. Experiment 3 investigated underlying processes and aimed to control for a possible alternative explanation.
Affiliation:Dept. of Social and Organizational Psychology Utrecht University Heidelberglaan 1 3584 CS Utrecht The Netherlands--> - (Hafner, Michael)
Dept. of Social and Organizational Psychology Utrecht University Heidelberglaan 1 3584 CS Utrecht The Netherlands--> - NETHERLANDS (Hafner, Michael)
Tilburg University--> - (Stapel, Diederik A.)