Target audience penetration by a healthy lifestyle promotion programme: results from the Kilkenny Health Project
Item Type:Journal Article
Citation:Murray, Peter; Shelley, Emer; Daly, Leslie; Collins, Claire; Conroy, Ronan; Graham, Ian. 'Target audience penetration by a healthy lifestyle promotion programme: results from the Kilkenny Health Project'. - Economic & Social Review, Vol. 26, No. 3, April, 1995, pp. 261-282, Dublin: Economic & Social Research Institute
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Between 1985 and 1992 County Kilkenny was the site of an evaluated programme of community intervention which aimed to reduce the population's heart disease burden by promoting the adoption of a healthy lifestyle. This paper analyses data on public awareness of the Kilkenny Health Project's activities collected in a 1990-91 evaluation survey. The implications of the findings for healthy lifestyle promotion programmes supporting the achievement of the targets set in the recently unveiled national health strategy are discussed.
Publisher:Economic & Social Research Institute
Type of material:Journal Article
Availability:Full text available