Competition Product exit Hard disk drives Product differentiation
Economic & Social Research Institute
Ruebeck, Christopher S. 'Interfirm competition, intrafirm cannibalisation and product exit in the market for computer hard disk drives'. - Economic & Social Review, Vol. 33, No. 1, Spring, 2002, pp. 119-131, Dublin: Economic & Social Research Institute
Intrafirm “cannibalisation” of a product’s demand by the firm’s own products is found to
have a more robust and significant relationship to the probability of its withdrawal than does interfirm competition from other firms’ products.
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