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JSSISI: Journal of The Statistical and Social Inquiry Society of Ireland, 1847- >
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Title: The function of marketing research in the distributive system
Author: Holmes, Denis
Keywords: Marketing research, Ireland
Dealer research
Marketing research, US
Issue Date: 1948
Publisher: Statistical and Social Inquiry Society of Ireland
Citation: Holmes, Denis. 'The function of marketing research in the distributive system'. - Dublin: Journal of the Statistical and Social Inquiry Society of Ireland,Vol. XVII, 1947/1948, pp611-641
Series/Report no.: Journal of The Statistical and Social Inquiry Society of Ireland
Vol. XVII, 1947/1948
Abstract: Marketing research may be said to perform the same function in the economic system as the reconnaissance patrol performs in military manoeuvres. Its main purpose is to discover, as far in advance as possible, what are the intentions and probable future actions of "the enemy", who is, in this case, the general public. Our main concern is with the usages of commercial marketing research; but the possibilities of employing the methods described for the solution of other economic and social problems will be apparent. Marketing research is still very largely in the pioneering stage, and it is not possible as yet to forecast where its boundaries will be drawn.
Description: Read on Thursday, 7th November, 1946
ISSN: 00814776
Appears in Collections:Archive JSSISI: 1847- Complete Collection
JSSISI: 1947 to 1952, Vol. XVIII, Sessions 101st to 105th

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