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Trinity Business School
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Author
Brady, Mairead (3)
CLAFFEY, ETHEL (3)
Subject
Consumer Behaviour (3)
ICTs (3)
Youth Market (1)
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Date Issued
2006 (3)
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Will the youth market revolutionise the marketing world? A call for research
CLAFFEY, ETHEL
;
Brady, Mairead
(
2006
)
Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?
CLAFFEY, ETHEL
;
Brady, Mairead
(
2006
)
Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market
CLAFFEY, ETHEL
;
Brady, Mairead
(
2006
)