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dc.contributor.authorKingston, W. V.
dc.contributor.authorPrendiville, B. J.
dc.date.accessioned2007-01-25T17:08:16Z
dc.date.available2007-01-25T17:08:16Z
dc.date.issued1958
dc.identifier.citationKingston, W. V. and Prendivillle, B.J., 'The volume of press display advertising in Ireland, 1957'. - Dublin: Journal of the Statistical and Social Inquiry Society of Ireland,Vol. XX, Part I, 1957/1958, pp136-144en
dc.identifier.issn00814776
dc.identifier.otherJEL C81
dc.identifier.otherJEL M31
dc.identifier.otherJEL M37
dc.identifier.otherY
dc.identifier.urihttp://hdl.handle.net/2262/4379
dc.description.abstractAdvertising is frequently examined by sociologists and economists from the aspect of its effect on patterns of living and the economy generally. But its dimensions in modern economies suggest that it warrants study in its own right, simply as an economic activity. In 1957, total advertising expenditure in the United States amounted to $10.5 billion, just on 2.5% of the National Income. In the same year, spending in the United Kingdom was between #340 - 365 million, just on 2% of the National Income. The calculations included in the following paper are offered as a necessary first step towards arriving at similar estimates for the Republic of Ireland, both in the absolute, and in terms of the proportion of national resources which are being devoted to Advertising.en
dc.format.extent500326 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherStatistical and Social Inquiry Society of Irelanden
dc.relation.ispartofseriesJournal of The Statistical and Social Inquiry Society of Irelanden
dc.relation.ispartofseriesVol. XX, Part I, 1957/1958en
dc.relation.haspartVol. [No.], [Year]en
dc.source.urihttp://www.ssisi.ie
dc.subjectAdvertising expenditureen
dc.subjectPress display advertisingen
dc.subjectAdvertising in Irelanden
dc.subject.ddc314.15
dc.titleThe volume of press display advertising in Ireland, 1957en
dc.typeJournal articleen
dc.status.refereedYes


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