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dc.contributor.authorCLAFFEY, ETHEL
dc.contributor.authorBrady, Mairead
dc.date.accessioned2009-04-24T11:56:44Z
dc.date.available2009-04-24T11:56:44Z
dc.date.createdJulyen
dc.date.issued2006
dc.date.submitted2006en
dc.identifier.citationClaffey, E.A. and Brady, M. ?Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?? in Academy of Marketing (UK) Conference, London, July, 2006en
dc.identifier.otherY
dc.identifier.urihttp://hdl.handle.net/2262/29487
dc.descriptionPUBLISHEDen
dc.description.abstractThis paper seeks to provide an overview of some of the key attributes of next generation information and communication technologies (ICTs) that could directly impact on future consumer behaviour and by implication on marketing practice. While it would be an arduous exercise to attempt to categorise all next generation technologies that may impact on consumers, there is significant value in providing an overview of the attributes and characteristics of emerging technologies. A significant research effort is necessary to determine the impact these technologies could have on consumer behaviour, and how marketers may have to adapt their strategies to successfully compete to gain consumer confidence in this ever changing technical environment. This paper highlights the need for marketing academics and practitioners to consider more fully how advances in information and communication technologies (ICTs) are fundamentally changing the nature of consumer behaviour and how emerging technologies present a variety of new marketing options to organisations, both tactically and strategically.en
dc.format.extent54272 bytes
dc.format.mimetypeapplication/msword
dc.language.isoenen
dc.rightsYen
dc.subjectICTsen
dc.subjectConsumer Behaviouren
dc.titleNext generation ICTs and their impact on consumer behaviour and marketing: are we ready?en
dc.typeConference Paperen
dc.type.supercollectionscholarly_publicationsen
dc.type.supercollectionrefereed_publicationsen
dc.identifier.peoplefinderurlhttp://people.tcd.ie/claffeye


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