Recent Submissions

  • The Innovation Factory - Start-up Catch 22's 

    Marion, Tucker J. (Senate Hall, Dublin, 2007)
    The case uses the rise and growing pains of a consumer product based company from 2000 to 2003 to highlight the ever-constant struggles of developing new products and building a consumer products company - juxtaposed with ...
  • Shareholder's Agreement or Disagreement: A Case Study of Cobalt Telephone Technologies Ltd (Parts I & II) 

    Brown, Robert (Senate Hall, Dublin, 2007)
    This two part case outlines how this new technology company was founded with minimal financial assets in 1997. Cobalt grew through developing an innovative market penetration strategy for its automated telephone response ...
  • Pitching for Finance for a Business Start-Up: a Case Study of IviewCameras 

    Molian, David (Senate Hall, Dublin, 2007)
    In September 2002 Pete Rankin is leaving his MBA programme to launch a new internet-based venture, IViewCameras. The price of wireless CCTV (closed-circuit TV) has fallen dramatically, creating a new market opportunity. ...
  • The Spot Roller Rink 

    Moffit, Timothy E. (Senate Hall, Dublin, 2007)
    The Spot Roller Rink is a neglected recreational business that operates in a mature industry with seemingly little upside potential. The principle challenge is for students to serve as a business consultant to a small ...
  • Teaching Entrepreneurial Mindset: Lessons from Dead Poets Society 

    Neck, Heidi M.; W. Gerde, Virginia (Senate Hall, Dublin, 2007)
    Film captures the complexity of issues, of possibilities and of interactions among diverse people. It can be very effective in the classroom because it draws students into the situation and provides them with an engaging ...

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